MY WORK
PR WRITING
During my time with the Segerstrom Center for the Arts and flytedesk, I was afforded numerous opportunities to refine and apply my proficiency in PR communication. These experiences have encompassed crafting press releases, fact sheets, email newsletters and pitches. I also gained experience in crisis communications, campaign planning and research with real-world clients as a student at CSULB.
Crisis Communications
During my time in the PR department at CSULB, I had the opportunity to partner with a local nonprofit and create a crisis communications plan for them to implement in case of emergency.
I partnered with Precious Life Shelter, a women’s shelter for pregnant women who were previously living in homelessness or abusive relationships. Our crisis communications plan included resources for multiple different kinds of emergencies, including rumors, natural disasters, malevolence, accidents, and misdeeds.
We created a crisis task force for the shelter, determined a virtual and physical command center, compiled emergency contacts and a phone tree, determined key publics, and created a procedure for handling any crisis with clear, actionable steps to follow. We also gave example scenarios with writing templates the center could use in the future for any potential emergencies.
Campaign Planning
While in the PR department at CSULB, I also had the opportunity to pitch a brand awareness campaign for the Yadunandan Center for India Studies.
I formed the Lighthouse Co. PR agency with four other students and created a semester-long campaign for the YCIS, including rebranding efforts, community events, and social media engagement. We made a comprehensive campaign book & pitch deck that had everything the client needed to understand their audience and how to conduct this campaign.
We surveyed students on campus to determine the YCIS's existing awareness and potential areas for growth. Lighthouse Co. also conducted message testing with a select few students to understand how students wish to receive information and refine messages for the client. Our campaign, “Together in the Global Tapestry,” was one of two campaigns selected by the client to be conducted the following semester.
EVENT PLANNING
Through my work at Beach Media, I’ve coordinated many large—and small-scale events. These events include Beach Media Fest, a farmer’s market-style tabling event for CSULB students, the 75th Anniversary party and fundraiser for the Long Beach Current, and campus launch parties for DIG Magazine. As a CMBAM board member, I also worked on coordinating programming for the 2024 CMBAM conference at UPenn and facilitated a students-only trivia night. See details of my favorite event below.
Long Beach Current 75th Anniversary
Objective
Coordinate an alumni engagement event to celebrate 75 years of CSULB and the campus newspaper in conjunction with a fundraiser raising money to sustain the future of student media. The goal was to have 100+ attendees and raise $7,500.
Process
Created strategic workback schedule for event planning & fundraising, setting key deadlines for RSVPs, merchandise production, and vendor confirmations. Conducted social media and email campaigns with targeted messaging for primary and secondary audiences. Created event micro-site with all relevant information for event & fundraiser.
Raised $4,000+ over two weeks and created strategic partnerships for potential future giving. Had 170 RSVPs to the alumni event, including alumni from 1950 to current staff members. Engaged all Daily Forty-Niner/Long Beach Current alumni in our records and gave students and alumni networking opportunities. Facilitated a smooth brand transition from the Daily Forty-Niner to the Long Beach Current.
Results
INFLUENCER MARKETING
During my fellowship at flytedesk, I worked as an influencer campaigns coordinator. My team and I sourced and worked with over 120 different nano and micro college influencers.
Flytedesk partnered with NextGen America on a get-out-the-vote campaign in swing states for the 2024 presidential election. My team worked with influencers through the flytedesk platform, booking ads, uploading creatives, and ensuring that posts followed the client guidelines. By the end of election day, we ran over 600 different influencer ads with hundreds of thousands of impressions combined.
We also worked with Fetch Rewards on a campaign at SEC and Big 10 schools. The client wanted student-athlete influencers, and we were able to partner with athletes at Nebraska, like Cade Moran, who created engaging reel content promoting the client’s platform.
Throughout my 6 months at flytedesk, I optimized our influencer workflow, ensured that our influencers had all their questions answered and were on top of everything, and got contract compliance to 100%.
SOCIAL MEDIA
I’ve managed social media for the Daily Forty-Niner, Along the Racing Line, and CSULB JPR. In these positions, I designed graphics aligning with their brand guidelines, collected and presented analytics to their leadership, and actively engaged with the community by responding to direct messages and comments.
While at the Daily Forty-Niner, I did live coverage of the Long Beach Grand Prix on Instagram stories & X (formerly known as Twitter). This live coverage and engaging reels I created won the 2nd Place Best Use of Social Media ACP Pinnacle award in 2022.